I just checked out the recent digital launches from Ogilvy New York. 6 websites in all. To be frank with everyone, it left me with a migraine and the beginnings of a depression. To be even more brutally frank, it’s simply not good enough.
I know that much of it is done for difficult clients, and I’m sure many great ideas died on the way from conception to reality. But when the level of quality across the board is downright disturbingly bad, then it is institutional and I have to attribute it to an internal lack of understanding of what makes for good digital work in 2010.
This gives me cause for great concern.
Internally, we like to call this 2 ears. 1 ear is for listening to the client. 1 ear is for listening to everything else.
The problem occurs when you only use 1 ear and it is not for the latter.
(via gross)
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